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Journal : Jurnal Bakti Bagi Bangsa

PELATIHAN DIGITAL MARKETING BAGI PELAKU UMKM KUE TRADISIONAL DUSUN JUNTI KAUM Eka Candra; Elvira Suryani; Purnama Putra
An-Nizam Vol 1 No 3 (2022): An Nizam : Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/an-nizam.v1i3.5426

Abstract

The internet has been used by various circles of society, including Micro, small and medium Enterprises entrepreneurs in the regions. However, the lack of insight and education for Micro, Small and Medium Enterprises entrepreneurs causes not optimal use of the internet in supporting business processes in order to increase the profits achieved by Micro, Small and Medium Enterprises. One of the uses of the internet in business management is digital marketing. Digital Marketing is a form of marketing or promotion of a product using digital media or the internet with the aim of attracting consumers quickly. Based on the results of observations and interviews conducted, it was found that there were problems where MSME actors were still selling products manually and had not done marketing through digital marketing. The implementation method used is training with the aim of increasing the understanding of Micro, Small and Medium Enterprises of Traditional Cakes about digital marketing in Junti Kaum Hamlet. The activities include providing counseling on digital marketing to Micro, Small and Medium Enterprises, training on making digital stores and training in marketing publications. This activity is carried out as a form of community service through Real Work Lectures organized by the 45 Bekasi Islamic University Research and Service Institute.
SOSIALISASI PENGEMBANGAN APARATUR DESA DALAM PENGELOLAAN ADMINISTRASI DESA Ahmad Putra Permata Rahmatan; Elvira Suryani; Ainur Rofieq
An-Nizam Vol 2 No 1 (2023): An Nizam : Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/an-nizam.v2i1.6829

Abstract

The background of this research is the lack of optimality of the Village Head in conducting comprehensive data collection on village officials from various aspects of qualifications, competence, work experience, less than optimal in providing direction and coaching continuously as well as technical trainings to improve skills and job performance to the village apparatus so that what is planned is not optimally achieved and less than optimal in evaluating the results of the performance of village apparatus to achieve the desired results better. The village has developed in various forms so that it needs to be protected and empowered so that it becomes stronger, advanced, independent and democratic so that it can create a strong foundation in carrying out governance and development towards a just, prosperous and prosperous society. Administrative management in Village Government is an obligation that must be carried out. With the formation of good village government administration, good governance will be formed, development will run smoothly and social life will be orderly. A good and correct village administration system will create an orderly administration, that is, it can provide easy data and information for the community and for the village government in making policies.